Prof Ajay Sood, Principal Scientific Advisor (PSA) to the Government of India invited Prof. V.K.Vijay, National Coordinator, UBA to discuss about Unnat Bharat Abhiyan program and linking it with livelihoods generation in rural areas on 20.4.2023 in his office. They discussed many scientific interventions required in rural areas for income generation.He appreciated the program and suggested to also link many of PSA activities with UBA. It was a very useful deliberations for both of us to take collaboration ahead.