Aarupadai Veedu Institute Of Technology (Chennai): Gram Vyapaar Digital Marketing App for Rural Areas

The marketability of farmer’s produce in rural areas totally rests on the wholesale merchants. This relatively influences their social status which is mostly below the poverty line. Hence to address this issue, the UBA team at Aarupadai Veedu Institute Of Technology has developed a technology induction program among the villagers which will have its emphasis on the passionate young minds of rural India. Also, the agriculture sector’s status quo will be lifted to the optimum level with the cooperation of the vibrant village youths thereby fulfilling the dream of Swami Vivekananda. This digital application project will address the blooming digital market which shall address in boozing a descent market & help farmers in ensuring a decent livelihood.

The project has been successfully completed under the supervision of Dr. L.K. Hema (Professor & HOD, Department of Electronics & Communication Engineering, AVIT) in a period of 8 months within a budget of ₹1 lac. The project was deployed among the village people and a team of students under UBA has trained them in accessing/handling the mobile application.

• The fair price for rural produce has been assured.
• Ensured that the goods reach a wide range of people & to cater to their enormous requirements.
• Helped the producers to access the domestic market to start with.
• Channelized the products in a well-streamed supply chain coupled with the minimal cost factors.
• Identified the consumers & service providers to satisfy respective demand and supply.
• Direct point of sale (without any middlemen) has been initiated electronically.
• Finally the betterment of the lives of the young village youths and AVIT students by acquainting them to the digital era.
• The villagers interacted and learned about the project enthusiastically.

AVIT, ECE department students actively participating in the deployment of the Gram Vyapaar mobile app (left); Principal, Dr. K. L. Shunmuganathan inaugurating the Gram Vyapaar app to the Arunkundram village people with other dignitaries (right)