In the adopted village of Ilol under the Unnat Bharat Abhiyan project, a comprehensive survey identified addiction as a pervasive issue among youth and farmers. Responding to this challenge, the UBA team launched an impactful Anti-Addiction Campaign. Through village meetings, the team raised awareness about the physical, economic, and mental damages caused by substances like tobacco, gutkha, cigarettes, bidis, and liquor. The concerted efforts may result in a significant reduction in addiction rates.